Focus and Scope

JIIMM: Journal of Innovation in Management and Marketing  is committed to ensuring the highest ethical standards with the aim to maintain the high quality of articles published. Therefore, all parties involved in the publishing process: the author, the journal editor, the peer reviewer have to conduct themselves in accordance with the standards of expected ethical behaviour and have to adhere to their respective responsibilities. The responsibilities outlined for editors, authors, and reviewers are based on the COPE Code of Conduct for Journal Editors, as authorized by COP (Committee on Publication Ethics).

The scientific journal covers important issues in the marketing of innovations and innovative management. The theoretical, methodological and practical aspects of innovative reforms in the economy are considered.

“The Marketing and management of innovations” comprises the following sections:

  • Innovations in Marketing
  • Innovations in Management
  • The Management and Regulation of Innovation Development
  • The Legal Aspects of marketing, management and innovations
  • Marketing and Financial Innovation Management
  • The Marketing and Management of Environmental Innovations
  • Marketing and Business Innovation Management
  • The Marketing and Management of Innovations in Public Governance
  • The Marketing and Management of Innovations in Education
  • The Marketing and Management of Innovations in the Social Sector